Master the email-based course.
Package your expertise into a format that flows like a conversation, builds trust faster, and simplifies the upsell.
Join over 1,000 happy creators and start growing your business more efficiently—by teaching over email. (Ps. it’s entirely automated.)
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"Actionable takeaways within five minutes of digging into it. Huge value." — Dickie Bush, Ship30for30
👇 Is this you?
âž• I want to convert more subscribers to a paid offering
âž• I want to get a new concept out the door, fast
âž• I want to create an easy-to-opt-in lead magnet
âž• I want to add a lower-cost, scalable product to my portfolio
âž• I want to rapidly grow my subscriber count
âž• I want to package up my best ideas into a product experience
âž• I want to learn how to TEACH the things I know really well
âž• I simply want to write better emails
“I feel like I know you”
That’s what a customer—who I had never met—wrote to me after reading all 36* emails in my first course. She would go on to buy my next product (on presale!) because a great email course solves the digital sales relationship problem.
*Your course doesn’t have to be this long.
Wait, what’s an email course?
- Typically offered as a free or low-cost lead magnet
- Delivered autonomously via email
- Containing an impactful learning experience
- In a digestible format (~500-800 words per day)
- Over a meaningful period of time (5+ days)
- With a CTA that feels like the next logical step
Why smart creators invest in building great email courses
1. Start fast.
Avoid the hassle of paying for another app, learning a new tool, or dealing with algorithms.
2. Automate.
Unlike a newsletter, cohort-based course, or webinar, an email course runs on its own.
3. Grow.
Identify engaged readers for upsell offers and higher-ticket services packages.
“Bite-sized, highly actionable, and engaging. Whether you’re looking to create an evergreen lead gen machine or a profitable digital product, Will’s course is a no-brainer. I’ve created almost a dozen email courses over the past 2 years—and I’ve used many of his tactics in all of them.” — Daniel Bustamente, sellmoreworkless.com
This course is good shit. Maybe the best I've ever seen at this price point.I had a half-written EBC that I am totally redoing based on the content so far. […]
Moving forward I'm going to regularly promote it as an affiliate. This is something I'd be proud to recommend to anyone I meet.
— Greg Johnson, Email Magic
I took Will Steiner's course and it was very helpful last year. I highly recommend everyone creating email-based courses to tap into his expertise. — Gareth B. Davies
If you’re thinking about creating a course (or already have one), then this one is for you. I’ve done his course myself and implemented the lessons both for Khe Hy over at RadReads and in the onboarding for this newsletter. Besides being really valuable, it’s also the funniest series of emails I’ve ever received. — Matthias Frank
I launched my email course a couple of weeks after taking Will’s course. 600+ subscribers now. — Richard C.
I'm extremely proud of the final product, as is Will. I had the same reaction to [my] email course as Vincent Vega did to this $5 milkshake: https://youtu.be/lZzai6at_xA — Andrew Barry
It’s very meta. But it has motivated me so much that I’m creating a bunch of email courses that I’ll send next year. — Ramses Oudt
Will knows how to make a person reading emails laugh! But that's not all, he really makes email based course sound like a treasure and a secret marketing weapon every business should have. I am now convinced that making a living online is more accessible mastering an EBC. — Aleksandar Dimitrov
I just wanted to say that the course is its own best advertisement. It’s like Apple packaging - you’re already looking forward to what’s inside because it’s so smooth and sturdy and everything just fits really well… — Jill M.
You have done a fabulous job of putting together your program and taking me from someone who had literally next to no idea what you were banging on about to being really excited about the idea of creating an EBC as a top option for my own teaching work. Really impressive work. — Sir Steven Wilkinson
I'm having a great experience with @BigWillieStein's course on making an EBC. Key feature for email is the option for the creator to respond and interact. When you're simultaneously producing a product, this is invaluable. — Chris W.
Super actionable and got a bunch of ideas. @BigWillieStein is the GOAT of email courses. — Alex Llull
Join over 1,000 customers building high-converting email courses today. Buy confidently with a 30-day money-back guarantee.
Checkout is quick and secure—all handled with Stripe.
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See what a great email course feels like… while building your own.
Here’s a small sample of the ideas you’ll pick up along the way.
- A simple, unexpected way to guarantee that all emails land in the primary inbox.
- A straightforward framework to architect a course that tells a compelling story.
- A dozen principles of learning experience design that help turn the inbox into a classroom.
- The easiest way to write emails that people want to read (and keep reading).
- How to give people the feeling of progression with visuals (without being a designer).
- Where email automation tools create opportunities to deepen your relationship with the reader
- The methods of setting expectations that help guide your reader through nuanced material.
- All the technical sides of building robust email automations (with video walkthroughs).
- How to give the reader the ability to binge your course (with an ingenious self-pacing hack)
- A whole lot more…including my weird sense of humor sprinkled throughout.
Who are you learning from?
Hello, I’m Will.
- I’ve built a lot of email-based courses. My first company, Big Later—one of the internet’s earliest and most successful email courses—was acquired in 2022.
- I am a professional marketer. My main gig is Director of Content and Experience at Series E fintech, Altruist.
- I can save you a lot of time. Having made literally every mistake in the book, this course will help you go much faster.
- I’m sorry. About the absolute studmuffin mustache (I’m a dad, it’s okay).
Educate, entertain, and convert (on autopilot)
30-day money-back guarantee if you don’t love it (but everyone has so far). If you have any issues or if you are in a developing nation and are looking for parity pricing, shoot me a note 👉 will@emailbasedcourse.com
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