How To Effectively Create an Email Marketing Online Training Course
Are you familiar with how to effectively create engaging email marketing courses? The concept seems basic enough—a shorter version of your course, delivered through email—but the impact of the results when done properly, is greater than you might think.
This post will walk you through creating an email course and why it can be an essential tool for your business or coaching program.
What is an Email Marketing Course?
An email marketing course is an autoresponder—a set of emails delivered over a period.
It’s difficult to sell anything to someone who does not know you and trust you. Suppose you make an e-book and purchase cheap PPC ads that drive online traffic to your sales page. Unless you have a unicorn item, your conversion rate will most likely be low, and you’ll waste a lot of money.
Most people who visit your website do not know who you are, are uncertain of how you can give them value, or may question your authority and expertise. That’s where an email marketing online training course comes into play.
Imagine if you can provide content that will leave somebody better off than they were before they came across you. You will successfully deliver value to them.
How to Create an Email Marketing Training Course
Creating and launching an email course does not need to be lofty. With these steps, you will learn how you get to create an effective email marketing course.
- Choose what to teach
Naturally, you want to choose a valuable topic, show off your teaching skills, and generate a demand for your course.
- Structure your email course
Email courses are often delivered over a period of 1-2 weeks. However, the key is to send the content swiftly and consistently to warm up new leads. This will let your leads know who you actually are and better understand what you do, which maintains their interest
Keep your emails spaced out adequately and with enough value, so you can lead to a higher desire for your full email course.
- Make content
Reduce and reuse. That saying applies to more than your disposal habits. Lowering your work and reusing your content is a valuable strategy for email courses.
You can reuse your blog to help produce your email course. If a blog post has done well, focus on that information in your email course.
- Automate your workflow
You can set up autoresponders to create a positive experience for your new leads. You can do that with programs like Drip, MailChimp, ConvertKit, or Aweber.
- Make the sale
Sell people on the concept of your course first. You can do that in your first email. Send a welcome email introducing your topic and why you can help after sending the automated confirmation for enrollment.
Seed your full course within your email course. To do that, mention it toward the end of the flow, or send an email the day after the email course concludes.
Creating various funnel options to attract potential customers and students to your email course is the perfect way to grow your list and prime your target audience.