Table of Contents

(I’m trusting you not to share this… but Google Analytics will tell me if it’s “getting around”)

• Start
• 1.0 Setting Expectations
• 1.1 Navigating Course Resources
• 1.2 Technology Requirements
• 2.0 Course Architecture
• 2.1 Email Archetypes
• 2.2 Visual Aids and Branding
• 2.3 Outline Your Course
• 3.0 Copywriting for Inbox Learning
• 3.1 Email Structure
• 3.2 Body Copy Structure
• 3.3 Style and Voice
• 3.4 My Writing Process
• 3.5 Send Me Your Email
• 4.0 Technology Time
• 4.1 Building Automations
• 4.2 Build Your Automations
• Closing Comments
• Review