“What are your plans with Big Later?”
Two weeks into my new job, I received a DM on Twitter from the CEO of a fast-growing fintech company. He was curious to “learn more about Big Later and your plans for it.”
This was the first of many messages that we’d exchange, about 3 or 4 Zoom calls, several late-night conversations, some lengthy discussions with lawyers, and ultimately an offer to buy the Big Later IP.
The offer changed my life and it changed the lives of everyone who I’d brought on board to help me with this project. Wiring money to my friends — friends who had taken a bet on this idea and worked on it without asking for anything in return for two years — was one of the most satisfying things I’ve ever done and reflecting on it always brings me joy.
Part of the “deal” was that I’d join this CEO’s company full-time. It was unfortunate timing for the company I’d just signed on with, but that’s life. They understood (they weren’t thrilled, but they understood).
I was brought on as the “Head of Content” to help rebuild a struggling marketing org. There was one small issue: I didn’t know anything about marketing. But in building Big Later, Andrew’s course, this course, and helping many others, I had learned a lot about how to learn. Plus how hard could it be?
The story continues in the next fast-forward.