Big Later becomes a legit thing
We initially launched Big Later to friends and family. They were happy to provided us with a feedback and we were happy to take it.
Their input led us to build things like our progress tracker, a section called recommended further learning, the ability to skip weekends, and finally (nearly two years later) self-pacing.
Big Later would grow slowly, but steadily over the next year. Slowly because we didn't put a dime into marketing (all word of mouth and social), but steadily because people really enjoyed the product. We knew this for certain because the course garnered a lot of reviews. Good ones.
The biggest thing we were learning from the review was that people didn’t just enjoy the content, they enjoyed the format.
I knew we were running an experiment just as much as we were selling a course. It was an experiment in internet learning. And 2,000 subscribers later, it was clear that our hypothesis had proven to be true: people could really enjoy learning over email.
The story continues in the next fast-forward.