My ambitious target date for launching Big Later (January 1st, 2020) came and went
Big Later was not live on January 1st, 2020. We wouldn't go live until August, but hey, we were working on a new thing and there were lots of mistakes to make and things to figure out on the go.
Between January and August we spent time refining our brand, editing content, trialing email service providers, building automations, familiarizing ourselves with this new suite of tools... and getting excited about the launch (whenever that was gonna be).
The launch finally arrives.
And I shit you not, the very first email we EVER sent to our list of early subscribers... was blank. Just a subject line that including a dancing guy in it (🕺 ) and nothing in the body. You can imagine the scrambling that ensued.
Luckily, no one really cared. We sent another email that included an apology and were on our merry way. Big Later was live. It was, to my knowledge, the only email course in existence. Obviously, my knowledge was totally misguided. People had been doing email courses for years… but…
Not like this. Or, perhaps better put: not anything like what Big Later would become.
The story continues in the next fast-forward.