The 5C Flywheel is the cornerstone of my portfolio career and every brand should think about their own funnel as a flywheel.
Below is the exact flywheel I used to get to $500k in portfolio career revenue (40% profit margin) in one year.
Here's what it looks like:
➡️ Content (LinkedIn, X, Instagram, Newsletter, Keynotes)
This builds trust and casts a wider net with multi-hyphenates looking for a new approach to their career.
That content gives me signals for which topics to dive deeper on for.....
➡️ Courses
Now I'm only building things people have TOLD me they want.
As people take my courses, I get feedback and that feeds my content AND drives to my......
➡️ Community
People who join my community know what I'm about thanks to my content and courses.
I also generate so much content from my community (questions they are asking, friction they are experiencing). This ensures my social content and newsletter content will attract more people who want my courses and community.
Those in my community who want more 1:1 feedback sign up for......
➡️ Coaching
I offer 1:1 or weekly group coaching. This gives me even more ideas for content and courses.
And as people engage with all of the above, I get inquiries for...
➡️ Consulting work
As a CMO and social media strategist, the more I share how I'm building emotionally connective brands - the more inbound I get.
And this signals to me the more topics for content I should be writing.
The 5C Portfolio Career got me to $500k in a year.
And if you are interested in learning more, check out my Office Hours where I am helping over 135 people build their portfolio careers without burning out!
But where did I start? I’ll tell you in the next transition.
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